The ROI of Social Marketing
4 ways to measure the true impact of your social media
The ROI of social marketing is much more than financial. In this special report Forrester explains why you need to consider your social from these four perspectives to measure its full impact:
You’ll also learn how to validate your results against your organization’s business objectives, and how to avoid the pitfalls of narrow, short-term thinking about social ROI.
Download your report now.